Vaginas across Australia celebrate the recent decision by Coles to absorb the flow of GST on feminine essentials.

No,  I’m not talking essentials such as mind-reading lovers, standard clothing and shoe sizing across all brands, and the old favourite, gender equality.  Although any of those three would be nice.  Speaking of keeping it noice on the beaver front, it’s good to know that a major supermarket retailer has responded to centuries of discrimination against menstruating women, by absorbing the tax cost on a whole range of beaver blockers, surf pads, Weetbix, et al, out of the goodness of their corporate heart.

Or have they?

What does a retailer really care about the old “faneroso?” (apologies to comedian Kitty Flanagan for snitching her word), aside from the fact that it is a sure market?  According to Joe Blundell, director of marketing for Coles, it was time to re-examine the impact of GST upon female consumers.  He said:

“We’ve acted on our customers’ concerns and so we’ve made an ongoing commitment to reduce the price of all feminine hygiene products sold in our stores by about 10 per cent, effectively removing the cost burden of the GST from our customers.”(The Herald Sun,  3rd July 2009).  For the full story see below.,21985,25725269-662,00.html

So this happened a month ago and despite being the proud bearer of a vagina I didn’t notice – I was overseas for several weeks lately, but that can wait for another post.  I have a teensy bit of a cold, there was an eclipse this week, and I have to get up early in the morning… well later, because right now, at 1.31am, THAT is early!  But late for sleeping if you catch my drift. 

I was down at the local Coles the other day, buying the weekly stores after my sojourn overseas (where, in England regular-sized tampons are about half the regular size here in Oz, and which got me thinking – do English women string it out over a longer period of days than Aussie women or just have tighter twats?), when I noticed that my preferred brand of feminine essentials was suddenly about 40 cents cheaper per box ’cause Coles had decided to absorb the GST.  I smiled.  Goodo.

Well, whether or not Coles has absorbed the flow of GST, or is simply applying a discount to appeal to female consumers, I think one has to look beyond cynicism to the positives in this.  A bit of a saving for a start.  But more importantly, it raises the question: why should women be taxed for having the audacity to do what Nature has designed us to do?  What next – taxing women for giving birth?

It’s a pity that only people who buy feminine essentials (for themselves or their B.W.s (Beloved Women) will see the signs.